Lynda.com- Google Analytics Essential Training

mov   Hot：53   Size：820.72 MB   Created：2017-08-28 00:35:06   Update：2019-10-18 18:49:21  

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File List

  • 00.Introduction/01.Welcome.mov 7.77 MB
    00.Introduction/02.How to get the most from this course.mov 31.01 MB
    01. What Is Web Analytics/01.Pitfalls of hit counting and turning data into information.mov 28.73 MB
    01. What Is Web Analytics/02.Web analytics_ A tool and a process.mov 15.56 MB
    02. What Does Analytics Measure/01.Defining goals and conversions_ Why do you have a web site.mov 58.59 MB
    02. What Does Analytics Measure/02.Understanding data_ Averages.mov 10.23 MB
    02. What Does Analytics Measure/03.Understanding segmentation.mov 26.63 MB
    02. What Does Analytics Measure/04.Understanding trends.mov 48.2 MB
    03. Google Analytics Fundamentals/01.How does Google Analytics work.mov 23.4 MB
    03. Google Analytics Fundamentals/02.Setting up a Google Analytics account.mov 5.1 MB
    03. Google Analytics Fundamentals/03.Installing Google Analytics tracking code on a site.mov 11.5 MB
    04. Google Analytics Report Fundamentals/01.Understanding accounts and profile administration.mov 11.65 MB
    04. Google Analytics Report Fundamentals/02.Using the dashboard and analyzing data over time graphs.mov 7.98 MB
    04. Google Analytics Report Fundamentals/03.Selecting and comparing date ranges.mov 9.4 MB
    04. Google Analytics Report Fundamentals/04.Using annotations to make notes in Analytics data.mov 5.15 MB
    04. Google Analytics Report Fundamentals/05.Using the Help tools in Analytics.mov 9.59 MB
    05. Detailed Reports/01.Comparing different ways to view data (overview, tabular, pie, bar, compare to site).mov 15.92 MB
    05. Detailed Reports/02.Navigating reports using tabs (Site Usage, Goals, Ecommerce).mov 19.5 MB
    05. Detailed Reports/03.Sorting data with inline and advanced filters.mov 24.75 MB
    06. Intro to Segmentation/01.Understanding the importance of segmentation in data analysis.mov 9.82 MB
    06. Intro to Segmentation/02.Slicing data with Dimensions.mov 14.81 MB
    07. Sharing Options/01.Sharing data and reports.mov 7.32 MB
    07. Sharing Options/02.Managing user accounts and profiles.mov 6.89 MB
    07. Sharing Options/03.Exporting data (PDF, XML, CSV, TSV, Excel).mov 10.19 MB
    07. Sharing Options/04.Emailing reports.mov 4.72 MB
    08. Visitor Reports/01.Understanding who is visiting a site.mov 3.76 MB
    08. Visitor Reports/02.Benchmarking.mov 5.46 MB
    08. Visitor Reports/03.Analyzing location data with Map Overlay.mov 8.36 MB
    08. Visitor Reports/04.Differentiating new users from returning users.mov 3.89 MB
    08. Visitor Reports/05.Using language identification to segment users.mov 3.4 MB
    08. Visitor Reports/06.Comparing data according to visits, visitors, and pageviews.mov 5.51 MB
    08. Visitor Reports/07.Analyzing engagement factors (average pageviews, time on site, and bounce rate).mov 4.85 MB
    08. Visitor Reports/08.Understanding visitor loyalty compared to recency.mov 6.64 MB
    08. Visitor Reports/09.Sorting data by browser capabilities.mov 7.98 MB
    08. Visitor Reports/10.Sorting data by service provider and connection speed.mov 2.96 MB
    08. Visitor Reports/11.Sorting data by server hostname.mov 3.07 MB
    08. Visitor Reports/12.Analyzing data from mobile browsers.mov 3.01 MB
    09. Traffic Sources Reports/01.Understanding where site visitors come from.mov 5.6 MB
    09. Traffic Sources Reports/02.Identifying users who were referred to your site by another site.mov 8.73 MB
    09. Traffic Sources Reports/03.Identifying users directed by search engines.mov 4.8 MB
    09. Traffic Sources Reports/04.Identifying direct traffic.mov 4.19 MB
    09. Traffic Sources Reports/05.Analyzing the All Traffic Sources report.mov 3.59 MB
    09. Traffic Sources Reports/06.Viewing reports on search engine keywords.mov 12.46 MB
    10. AdWords Tracking/01.Linking an AdWords account to Google Analytics.mov 4.97 MB
    10. AdWords Tracking/02.Identifying campaigns and segmentation options.mov 11.78 MB
    10. AdWords Tracking/03.Using keyword reports.mov 2.53 MB
    10. AdWords Tracking/04.Identifying traffic by time of day.mov 3.39 MB
    10. AdWords Tracking/05.Using the Destination URL report to identify landing pages.mov 3.11 MB
    10. AdWords Tracking/06.Identifying the best placement options for ads.mov 2.74 MB
    10. AdWords Tracking/07.Keyword positions.mov 41.88 MB
    11. Campaign Tracking and Tagging/01.Introducing campaign tracking.mov 10.87 MB
    11. Campaign Tracking and Tagging/02.Introducing campaign tagging.mov 19.77 MB
    11. Campaign Tracking and Tagging/03.Planning, creating, and logging a tracking strategy.mov 4.37 MB
    11. Campaign Tracking and Tagging/04.Tracking offline campaigns.mov 14.28 MB
    11. Campaign Tracking and Tagging/05.Finding data in a Campaign report.mov 1.84 MB
    12. Content Reports/01.Understanding the Top Content report and the anatomy of a URL.mov 7.32 MB
    12. Content Reports/02.Sorting top content according to page title.mov 9.01 MB
    12. Content Reports/03.Understanding when to use Content Drilldown.mov 6.37 MB
    12. Content Reports/04.Analyzing click paths_Navigation Summary, Entrance Paths_Sources_Keywords.mov 9.7 MB
    12. Content Reports/05.Measuring the importance of top landing and top exit pages.mov 11.25 MB
    12. Content Reports/06.Using intelligence alerts to flag important events.mov 11.25 MB
    12. Content Reports/07.Creating custom intelligence alerts.mov 9.15 MB
    13. Internal Site Search/01.Understanding the Site Search and Usage reports.mov 9.62 MB
    13. Internal Site Search/02.Analyzing the Search Terms and Search Term Refinement reports.mov 5.07 MB
    13. Internal Site Search/03.Using Site Search Start and Destination Pages to understand where users begin their searches.mov 7.54 MB
    13. Internal Site Search/04.Configuring Site Search.mov 15.47 MB
    14. Goals/01.Understanding the Goal tab.mov 5.77 MB
    14. Goals/02.Configuring goals.mov 20.57 MB
    14. Goals/03.Understanding funnel visualization.mov 17.01 MB
    14. Goals/04.Connecting Google Analytics to Ecommerce data.mov 19.51 MB
    Conclusion/Goodbye.mov 11.9 MB

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