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Get Bonus Downloads Here.url 179 B
~Get Your Files Here !/1 - Introduction/1 - Introduction English.srt 3.3 KB
~Get Your Files Here !/1 - Introduction/1 - Introduction.mp4 58.41 MB
~Get Your Files Here !/1 - Introduction/2 - Introduction to strategic brand management English.srt 5.16 KB
~Get Your Files Here !/1 - Introduction/2 - Introduction to strategic brand management.mp4 110.51 MB
~Get Your Files Here !/1 - Introduction/3 - Brand positioning strategy English.srt 6.58 KB
~Get Your Files Here !/1 - Introduction/3 - Brand positioning strategy.mp4 123 MB
~Get Your Files Here !/1 - Introduction/4 - Customer based brand equity English.srt 6.74 KB
~Get Your Files Here !/1 - Introduction/4 - Customer based brand equity.mp4 130.44 MB
~Get Your Files Here !/2 - Brand Elements To Build Brand Equity/5 - Great recall power English.srt 3.38 KB
~Get Your Files Here !/2 - Brand Elements To Build Brand Equity/5 - Great recall power.mp4 64.85 MB
~Get Your Files Here !/2 - Brand Elements To Build Brand Equity/6 - Application of brand element English.srt 3.7 KB
~Get Your Files Here !/2 - Brand Elements To Build Brand Equity/6 - Application of brand element.mp4 69.77 MB
~Get Your Files Here !/2 - Brand Elements To Build Brand Equity/7 - Brand name English.srt 3.56 KB
~Get Your Files Here !/2 - Brand Elements To Build Brand Equity/7 - Brand name.mp4 61.29 MB
~Get Your Files Here !/2 - Brand Elements To Build Brand Equity/8 - Brand slogan English.srt 3.3 KB
~Get Your Files Here !/2 - Brand Elements To Build Brand Equity/8 - Brand slogan.mp4 57.54 MB
~Get Your Files Here !/3 - Marketing Programs To Build Brand Equity/10 - Traditional marketing activities English.srt 2.21 KB
~Get Your Files Here !/3 - Marketing Programs To Build Brand Equity/10 - Traditional marketing activities.mp4 47.58 MB
~Get Your Files Here !/3 - Marketing Programs To Build Brand Equity/11 - Product remains first frontiers for consumer to create opinion for brand English.srt 2.74 KB
~Get Your Files Here !/3 - Marketing Programs To Build Brand Equity/11 - Product remains first frontiers for consumer to create opinion for brand.mp4 50.1 MB
~Get Your Files Here !/3 - Marketing Programs To Build Brand Equity/12 - Pricing is crucial for brand image English.srt 3.26 KB
~Get Your Files Here !/3 - Marketing Programs To Build Brand Equity/12 - Pricing is crucial for brand image.mp4 58.8 MB
~Get Your Files Here !/3 - Marketing Programs To Build Brand Equity/9 - Marketing programs or strategies English.srt 3.96 KB
~Get Your Files Here !/3 - Marketing Programs To Build Brand Equity/9 - Marketing programs or strategies.mp4 78.42 MB
~Get Your Files Here !/4 - Integrated Marketing Communication To Build Brand Equity/13 - Marketing communications English.srt 3.04 KB
~Get Your Files Here !/4 - Integrated Marketing Communication To Build Brand Equity/13 - Marketing communications.mp4 61.98 MB
~Get Your Files Here !/4 - Integrated Marketing Communication To Build Brand Equity/14 - Present state of brand awareness and brand image English.srt 4.54 KB
~Get Your Files Here !/4 - Integrated Marketing Communication To Build Brand Equity/14 - Present state of brand awareness and brand image.mp4 87.8 MB
~Get Your Files Here !/5 - Brand Association To Build Brand Equity/15 - Leverage secondary brand English.srt 2.35 KB
~Get Your Files Here !/5 - Brand Association To Build Brand Equity/15 - Leverage secondary brand.mp4 48.91 MB
~Get Your Files Here !/5 - Brand Association To Build Brand Equity/16 - Country of origin English.srt 2.74 KB
~Get Your Files Here !/5 - Brand Association To Build Brand Equity/16 - Country of origin.mp4 50.05 MB
~Get Your Files Here !/5 - Brand Association To Build Brand Equity/17 - Co branding English.srt 1.42 KB
~Get Your Files Here !/5 - Brand Association To Build Brand Equity/17 - Co branding.mp4 26.75 MB
~Get Your Files Here !/5 - Brand Association To Build Brand Equity/18 - Usage of logos English.srt 1.85 KB
~Get Your Files Here !/5 - Brand Association To Build Brand Equity/18 - Usage of logos.mp4 39.84 MB
~Get Your Files Here !/6 - Developing Brand Equity Measurement And Management Systems/19 - Indirect and direct measurement English.srt 3.13 KB
~Get Your Files Here !/6 - Developing Brand Equity Measurement And Management Systems/19 - Indirect and direct measurement.mp4 65.79 MB
~Get Your Files Here !/6 - Developing Brand Equity Measurement And Management Systems/20 - Marketing investment design English.srt 1.42 KB
~Get Your Files Here !/6 - Developing Brand Equity Measurement And Management Systems/20 - Marketing investment design.mp4 29.69 MB
~Get Your Files Here !/6 - Developing Brand Equity Measurement And Management Systems/21 - Tracking system English.srt 1.86 KB
~Get Your Files Here !/6 - Developing Brand Equity Measurement And Management Systems/21 - Tracking system.mp4 39.5 MB
~Get Your Files Here !/7 - Measuring Sources Of Brand Equity/22 - Questionnaires format English.srt 4.04 KB
~Get Your Files Here !/7 - Measuring Sources Of Brand Equity/22 - Questionnaires format.mp4 77.57 MB
~Get Your Files Here !/7 - Measuring Sources Of Brand Equity/23 - Quantitative techniques English.srt 2.47 KB
~Get Your Files Here !/7 - Measuring Sources Of Brand Equity/23 - Quantitative techniques.mp4 47.28 MB
~Get Your Files Here !/8 - Measuring Outcomes Of Brand Equity/24 - Brand based comparative methods English.srt 3.85 KB
~Get Your Files Here !/8 - Measuring Outcomes Of Brand Equity/24 - Brand based comparative methods.mp4 77.89 MB
~Get Your Files Here !/8 - Measuring Outcomes Of Brand Equity/25 - Marketing based methods English.srt 3.01 KB
~Get Your Files Here !/8 - Measuring Outcomes Of Brand Equity/25 - Marketing based methods.mp4 50.3 MB
~Get Your Files Here !/8 - Measuring Outcomes Of Brand Equity/26 - Conjoint holistic methods English.srt 1.7 KB
~Get Your Files Here !/8 - Measuring Outcomes Of Brand Equity/26 - Conjoint holistic methods.mp4 35.53 MB
~Get Your Files Here !/9 - Important Strategic Branding Issues/27 - Marketing brand overtime English.srt 6.35 KB
~Get Your Files Here !/9 - Important Strategic Branding Issues/27 - Marketing brand overtime.mp4 120.1 MB
~Get Your Files Here !/9 - Important Strategic Branding Issues/28 - Brands over geographical boundaries English.srt 6.79 KB
~Get Your Files Here !/9 - Important Strategic Branding Issues/28 - Brands over geographical boundaries.mp4 121.9 MB
~Get Your Files Here !/9 - Important Strategic Branding Issues/29 - Building strong brand equity English.srt 5.58 KB
~Get Your Files Here !/9 - Important Strategic Branding Issues/29 - Building strong brand equity.mp4 101.42 MB
~Get Your Files Here !/Bonus Resources.txt 386 B
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