Lynda.com - SEO Fundamentals

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File List

  • 00. Introduction/00.01. Welcome.mov 12.94 MB
    00. Introduction/00.02. Using the Facilitator's Guide.mov 745.73 KB
    00. Introduction/00.01. Welcome.srt 1.98 KB
    00. Introduction/00.02. Using the Facilitator's Guide.srt 453 B
    01. Overview of Search Engine Optimization/01.01. What is search engine optimization (SEO).mov 23.17 MB
    01. Overview of Search Engine Optimization/01.03. How SEO affects your business.mov 19.81 MB
    01. Overview of Search Engine Optimization/01.04. Setting SEO expectations.mov 17.08 MB
    01. Overview of Search Engine Optimization/01.02. Reading a search engine results page.mov 14.85 MB
    01. Overview of Search Engine Optimization/01.01. What is search engine optimization (SEO).srt 6.68 KB
    01. Overview of Search Engine Optimization/01.04. Setting SEO expectations.srt 4.53 KB
    01. Overview of Search Engine Optimization/01.03. How SEO affects your business.srt 4.29 KB
    01. Overview of Search Engine Optimization/01.02. Reading a search engine results page.srt 3.83 KB
    02. Keywords The Foundation of SEO/02.02. How to research keywords.mov 15.54 MB
    02. Keywords The Foundation of SEO/02.03. Tools to help you analyze keywords.mov 14.39 MB
    02. Keywords The Foundation of SEO/02.06. Ongoing keyword evaluation.mov 14.01 MB
    02. Keywords The Foundation of SEO/02.04. Understanding keyword attributes.mov 13.89 MB
    02. Keywords The Foundation of SEO/02.01. Why you need a keyword research plan.mov 11.7 MB
    02. Keywords The Foundation of SEO/02.05. Understanding keyword distribution.mov 10.07 MB
    02. Keywords The Foundation of SEO/02.03. Tools to help you analyze keywords.srt 7.83 KB
    02. Keywords The Foundation of SEO/02.05. Understanding keyword distribution.srt 6.44 KB
    02. Keywords The Foundation of SEO/02.04. Understanding keyword attributes.srt 6.3 KB
    02. Keywords The Foundation of SEO/02.02. How to research keywords.srt 5.87 KB
    02. Keywords The Foundation of SEO/02.01. Why you need a keyword research plan.srt 4.84 KB
    02. Keywords The Foundation of SEO/02.06. Ongoing keyword evaluation.srt 3.84 KB
    03. Content Optimization How Search Engines and People View Web Pages/03.02. Optimizing for site structure.mov 23.32 MB
    03. Content Optimization How Search Engines and People View Web Pages/03.04. Optimizing textual page elements.mov 19.12 MB
    03. Content Optimization How Search Engines and People View Web Pages/03.07. Exploring the benefits of user-generated content.mov 15.34 MB
    03. Content Optimization How Search Engines and People View Web Pages/03.01. Understanding content optimization.mov 14.44 MB
    03. Content Optimization How Search Engines and People View Web Pages/03.05. Optimizing non-text components of a web page.mov 12.87 MB
    03. Content Optimization How Search Engines and People View Web Pages/03.03. Recognizing different types of content.mov 9.29 MB
    03. Content Optimization How Search Engines and People View Web Pages/03.06. Analyzing content quality.mov 5.81 MB
    03. Content Optimization How Search Engines and People View Web Pages/03.04. Optimizing textual page elements.srt 13.7 KB
    03. Content Optimization How Search Engines and People View Web Pages/03.05. Optimizing non-text components of a web page.srt 6.35 KB
    03. Content Optimization How Search Engines and People View Web Pages/03.02. Optimizing for site structure.srt 6.21 KB
    03. Content Optimization How Search Engines and People View Web Pages/03.07. Exploring the benefits of user-generated content.srt 4.36 KB
    03. Content Optimization How Search Engines and People View Web Pages/03.06. Analyzing content quality.srt 4.22 KB
    03. Content Optimization How Search Engines and People View Web Pages/03.03. Recognizing different types of content.srt 3.79 KB
    03. Content Optimization How Search Engines and People View Web Pages/03.01. Understanding content optimization.srt 3.74 KB
    04. Content Optimization Technical SEO/04.05. Working with server-side factors.mov 13.78 MB
    04. Content Optimization Technical SEO/04.04. Leveraging microformats.mov 12.84 MB
    04. Content Optimization Technical SEO/04.02. Understanding how search engines index content.mov 12.24 MB
    04. Content Optimization Technical SEO/04.03. Working with canonical URLs and redirects.mov 10.87 MB
    04. Content Optimization Technical SEO/04.01. Interpreting the code behind web pages.mov 8.66 MB
    04. Content Optimization Technical SEO/04.07. Using Bing Webmaster Tools.mov 7.8 MB
    04. Content Optimization Technical SEO/04.06. Using Google Webmaster Tools.mov 5.23 MB
    04. Content Optimization Technical SEO/04.06. Using Google Webmaster Tools.srt 6.2 KB
    04. Content Optimization Technical SEO/04.07. Using Bing Webmaster Tools.srt 5.9 KB
    04. Content Optimization Technical SEO/04.05. Working with server-side factors.srt 5.44 KB
    04. Content Optimization Technical SEO/04.01. Interpreting the code behind web pages.srt 4.82 KB
    04. Content Optimization Technical SEO/04.03. Working with canonical URLs and redirects.srt 4.73 KB
    04. Content Optimization Technical SEO/04.02. Understanding how search engines index content.srt 4.19 KB
    04. Content Optimization Technical SEO/04.04. Leveraging microformats.srt 4.17 KB
    05. Long-Term Content Planning/05.04. Understanding different types of content.mov 25.23 MB
    05. Long-Term Content Planning/05.08. Measuring content performance.mov 25.07 MB
    05. Long-Term Content Planning/05.07. Promoting your content with social media.mov 23.91 MB
    05. Long-Term Content Planning/05.03. Defining your audience, topics, angle, and style.mov 23.42 MB
    05. Long-Term Content Planning/05.05. Getting ideas for content.mov 22.46 MB
    05. Long-Term Content Planning/05.02. Planning a successful content strategy and avoiding common mistakes.mov 22.38 MB
    05. Long-Term Content Planning/05.01. Overview of long-term content strategizing.mov 17.53 MB
    05. Long-Term Content Planning/05.06. Working with an editorial calendar.mov 5.87 MB
    05. Long-Term Content Planning/05.03. Defining your audience, topics, angle, and style.srt 7.21 KB
    05. Long-Term Content Planning/05.04. Understanding different types of content.srt 7.16 KB
    05. Long-Term Content Planning/05.08. Measuring content performance.srt 6.72 KB
    05. Long-Term Content Planning/05.05. Getting ideas for content.srt 6.63 KB
    05. Long-Term Content Planning/05.02. Planning a successful content strategy and avoiding common mistakes.srt 6.46 KB
    05. Long-Term Content Planning/05.07. Promoting your content with social media.srt 6.44 KB
    05. Long-Term Content Planning/05.06. Working with an editorial calendar.srt 6.08 KB
    05. Long-Term Content Planning/05.01. Overview of long-term content strategizing.srt 4.53 KB
    06. Link-Building Strategies/06.03. Building external links.mov 30.93 MB
    06. Link-Building Strategies/06.01. Understanding the importance of links.mov 26.51 MB
    06. Link-Building Strategies/06.02. Building internal links.mov 13.17 MB
    06. Link-Building Strategies/06.04. Finding link-building opportunities.mov 5.61 MB
    06. Link-Building Strategies/06.05. Executing a link-building strategy.mov 4.05 MB
    06. Link-Building Strategies/06.01. Understanding the importance of links.srt 7.82 KB
    06. Link-Building Strategies/06.04. Finding link-building opportunities.srt 7.57 KB
    06. Link-Building Strategies/06.03. Building external links.srt 7.12 KB
    06. Link-Building Strategies/06.05. Executing a link-building strategy.srt 4.21 KB
    06. Link-Building Strategies/06.02. Building internal links.srt 3.31 KB
    07. Measuring SEO Effectiveness/07.01. Measuring SEO performance.mov 19.81 MB
    07. Measuring SEO Effectiveness/07.02. Analyzing keywords.mov 12.55 MB
    07. Measuring SEO Effectiveness/07.03. Analyzing links.mov 7.68 MB
    07. Measuring SEO Effectiveness/07.04. Analyzing the impact of social media.mov 6.22 MB
    07. Measuring SEO Effectiveness/07.02. Analyzing keywords.srt 8.22 KB
    07. Measuring SEO Effectiveness/07.01. Measuring SEO performance.srt 7.06 KB
    07. Measuring SEO Effectiveness/07.03. Analyzing links.srt 6.69 KB
    07. Measuring SEO Effectiveness/07.04. Analyzing the impact of social media.srt 4.75 KB
    08. SEO for Ecommerce/08.06. Leveraging link building and social media for ecommerce.mov 16.56 MB
    08. SEO for Ecommerce/08.05. Producing ecommerce content.mov 15.3 MB
    08. SEO for Ecommerce/08.01. Understanding SEO and ecommerce.mov 14.13 MB
    08. SEO for Ecommerce/08.03. The technical components of ecommerce.mov 12.2 MB
    08. SEO for Ecommerce/08.04. Exploring ecommerce information architecture.mov 11.23 MB
    08. SEO for Ecommerce/08.07. Adapting ecommerce websites for international audiences.mov 10.8 MB
    08. SEO for Ecommerce/08.02. Working with semantic HTML.mov 10.66 MB
    08. SEO for Ecommerce/08.06. Leveraging link building and social media for ecommerce.srt 5.23 KB
    08. SEO for Ecommerce/08.03. The technical components of ecommerce.srt 4.99 KB
    08. SEO for Ecommerce/08.04. Exploring ecommerce information architecture.srt 4.39 KB
    08. SEO for Ecommerce/08.05. Producing ecommerce content.srt 4.33 KB
    08. SEO for Ecommerce/08.01. Understanding SEO and ecommerce.srt 4.32 KB
    08. SEO for Ecommerce/08.07. Adapting ecommerce websites for international audiences.srt 3.66 KB
    08. SEO for Ecommerce/08.02. Working with semantic HTML.srt 3.64 KB
    09. Local Search/09.06. Optimizing your website for local search.mov 24.22 MB
    09. Local Search/09.05. Getting more reviews for your business.mov 23.52 MB
    09. Local Search/09.07. The future of local search.mov 17.47 MB
    09. Local Search/09.02. Understanding Google+ Local.mov 14 MB
    09. Local Search/09.01. Understanding local search.mov 13.19 MB
    09. Local Search/09.03. Setting up and optimizing Google+ Local.mov 9.23 MB
    09. Local Search/09.04. Getting more citations.mov 9.15 MB
    09. Local Search/09.03. Setting up and optimizing Google+ Local.srt 7.83 KB
    09. Local Search/09.06. Optimizing your website for local search.srt 6.9 KB
    09. Local Search/09.04. Getting more citations.srt 6.18 KB
    09. Local Search/09.05. Getting more reviews for your business.srt 5.94 KB
    09. Local Search/09.01. Understanding local search.srt 5.26 KB
    09. Local Search/09.02. Understanding Google+ Local.srt 4.82 KB
    09. Local Search/09.07. The future of local search.srt 4.61 KB
    10. International SEO/10.06. Avoiding pitfalls with international SEO.mov 17.85 MB
    10. International SEO/10.04. Building links for an international audience.mov 16.67 MB
    10. International SEO/10.01. Understanding cultural aspects of international SEO.mov 16.19 MB
    10. International SEO/10.02. Optimizing technical content for international audiences.mov 13.11 MB
    10. International SEO/10.05. Analyzing and measuring an international SEO campaign.mov 10.96 MB
    10. International SEO/10.03. Optimizing translated and localized content.mov 7.55 MB
    10. International SEO/10.06. Avoiding pitfalls with international SEO.srt 5.12 KB
    10. International SEO/10.04. Building links for an international audience.srt 4.69 KB
    10. International SEO/10.02. Optimizing technical content for international audiences.srt 4.51 KB
    10. International SEO/10.01. Understanding cultural aspects of international SEO.srt 4.15 KB
    10. International SEO/10.05. Analyzing and measuring an international SEO campaign.srt 3.72 KB
    10. International SEO/10.03. Optimizing translated and localized content.srt 3.62 KB
    11. Conclusion/11.01. Determining your next steps.mov 6.99 MB
    11. Conclusion/11.01. Determining your next steps.srt 1.92 KB
    Exercise Files/Ex_Files_SEO_Fund.zip 419.42 KB

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